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Most Organizations Are Getting AI Marketing Dangerously Wrong
AI is transforming marketing, but 80% of AI projects fail to deliver ROI. Why? Because companies are implementing AI without understanding the data foundations, ethical implications, or measurement frameworks that separate success from expensive failure. I've spent 20+ years in digital marketing. I wrote the definitive textbooks on marketing metrics. I know what works, and I know what doesn't.
Why Organizations Trust Me
Harvard AI Marketing Instructor
Award-winning teacher and curriculum designer
Marketing Analytics Textbook Author
Textbooks adopted by 1,500 schools and programs
International AI Marketing Speaker
The Sorbonne, AI Week Boston, European AI Summit
Media Expert & Business Strategist
Quoted in Forbes, Fortune, CNBC, The Guardian
Marketing AI Research Expert
Annual survey on marketing leaders' AI and analytics usage, ethics, and implementation.
Corporate Training
Transform your marketing team's AI capabilities with Harvard-level curriculum
Strategic Consulting
1:1 guidance for CMOs implementing AI-driven marketing strategies
Speaking & Workshops
Keynotes and workshops for conferences and executive retreats
How I Can Help
Join the Marketing Metrics Community of 1,800+ professionals using data to optimize marketing
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